Snag-a-Slip
Examples of just a couple of items when driving growth for Snag-A-Slip. What a great app, product, and team.
A couple of Conversion Rate Optimization (CRO) projects.
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Crafted and activated push & in-app messaging
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Establishing strategic partners to drive new growth lever and lower CAC
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Action & timed base retargeting to increase LTV
A look into Goal Setting
Content build-out based on question-based search demand
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Q3 YOY organic search traffic increased 148%
App promotions
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Facebook + Google ads
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Generated 500% Q3 app store awareness w/ 20% converting to downloads, and a 80% LTV of 2x YOY.
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Targeting Private Listings (scale mode)
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Built out a (B2B) framework via Zillow to target homeowners and condo property management companies
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116% Q3 increase in consumer interest in private slips
B2B Customer Acquisition
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Crafting outreach funnel for B2B
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PPC - targeting marinas in saturated markets
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Programmatic direct mail
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Optimized landing pages
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App Testing & Scaling
Focusing on building desktop, and mobile app-specific growth strategies that resulted in triple-digit year-on-year results. From app store SEO rankings (#1 & 2 for book slip & book boat slip), to review request strategies, to creating bespoke promo codes to figure out which resulted in the highest LTV and Net Rev.
Driving Results Through CRO
Living by a couple of rules of always testing, and scaling what works, often leads to great results.
