My Journey
How It All Started
My career began as an SEO coder working in England, later moving to New Haven, Connecticut, where I developed an early appreciation for how search engine algorithms worked and how companies could reap outsized financial benefits from deeply understanding those intricacies. Over time, I expanded beyond SEO into the full customer acquisition journey—PPC, Email, In-App, Content, Social, Automation, and analytics—naturally evolving into managing customer lifetime value and predictive modeling.
Today, my expertise spans not only traditional growth channels but also AI-driven platforms and tools. I’ve worked hands-on with cutting-edge technologies across marketing automation, analytics, and creative workflows, integrating AI to optimize campaigns, generate content, and build data-driven decision engines that scale. From leveraging LLMs for competitive intelligence and customer insight, to applying machine learning for performance forecasting, I bring a modern, AI-first lens to growth and digital strategy.
I’ve held roles across the spectrum—from early-stage start-ups and SaaS to VP-level leadership in MarTech and Digital, overseeing strategy for Fortune 100 corporations. I respect the balance between being a single-source contributor and leading high-performing teams, always emphasizing collaboration and a culture of experimentation to drive toward north-star goals.
I’m fortunate to have built my career at the intersection of digital and AI—two frontiers that continue to evolve daily—and remain passionate about pushing both disciplines forward to create meaningful growth, efficiency, and innovation.
The amazing companies and teams I've had the opportunity to work with and build.
Real Estate
(multi-family & SFR)
Aspen Square
Consultant - Digital Strategy
Conducted a comprehensive audit of the customer acquisition strategy for Aspen Square's Class B/C portfolio. Delivered data-driven insights, identifying gaps in the current approach and uncovering untapped opportunities to optimize acquisition efforts and enhance portfolio performance.
GID
Consultant - Auditing and Building Digital GTM
Class A/B portfolio. Led the audit and build-out of the digital Go-To-Market (GTM) strategy for GID. Focused on optimizing digital channels, improving customer acquisition, and driving growth. The main focus was optimizing ILS conversion, investment, and applying yield management in an automated fashion.
Amherst Holdings
VP Digital and MarTech
A vertically integrated real estate investment, development, and operating platform with over $18B in assets. Responsible for architecting the organization’s marketing technology stack and leading the omnichannel marketing efforts that support the firm’s B2C and B2B initiatives. Providing strategic direction and counsel on marketing operations and department planning/execution.
acquired
Bozzuto
VP MarTech and Digital Strategy
As the Vice President at The Bozzuto Group, I led the research, design, and implementation of enterprise-wide digital marketing strategies across the class a portfolio of over 250 properties, 80,000 units, and managing $4M per month PNL.
PropTech & PE Backed
Rentgrata (Acquired by Opiniion 2025)
Consultant & Advisor
Feedback on product development, suggested value-added analytics to clients and prospects, ideated around CRO optimizations and industry outreach.
acquired
Zillow
Advisory Board
Feedback on product development and enhancements to the marketplace platform from both B2B and B2C. Spoke at Unlock and other industry-related conferences.
acquired
Oasis Marina
CMO
PE backed. Fastest and largest growing private marina management company in the U.S. Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, brand awareness, and business revenue. Develop, implement and manage the organization's multi-channel, ABM programming, and multi-segment marketing campaigns based on customer analytics and market trends.
SaaS Marketplaces
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Snag-A-Slip
VP of Growth
(Historically part of Oasis Group Holdings). Scaling the marketplace platform (Native App & Web) through a holistic growth marketing approach. Led and built the customer acquisition strategy from awareness to consideration, through to acquisition and nurturing (LTV). Managed both internal and external teams.
acquired
Parking Panda (Acquired by SpotHero)
Head of Growth
(Acquired by SpotHero) Implemented and expanded their growth channels through paid, email, organic, referral and ran multivariate conversion testing for CRO optimization.
Living Social (Acquired by Groupon)
Director of User Acquisition & Marketing
(Acquired by Groupon) I was responsible for strategizing, constructing and optimizing online lead acquisition dependencies, through Pay Per Click (web/mobile), Search Engine Optimization (SEO), Affiliate Marketing, Mobile (Click to Download App, ad networks, App-to-App Retargeting) and Leveraging Social Media to support and build brand awareness for our domestic and international consumers.
Marriott International
SEO Program Manager
Creator of Marriott Emerge Hotel Website SEO Program. Responsible for strategizing Marriott property level SEO, including The Ritz-Carlton. As the Program Manager for Emerge, Marriott's internal SEO agency, I'm liable for nearly 400 hotels (and growing) a staff of SEO Account Managers, Client Service Managers and other supporting business partners. I grew the internal agency from 25 to 400 enrolled properties, a staff of 1 (myself) to 12 and numerous business partners over the past 3 years. My main goal, is to increase search engine market share for Marriott hotels both managed and franchise.
Education Affiliates
Senior Search Marketer
Responsible for strategizing and diversifying online lead acquisition dependencies, through Pay Per Click (web/mobile), Search Engine Optimization (SEO), Affiliate Marketing, Mobile (Click to Call, ad networks) and Leveraging Social Media to support and build brand awareness. Managing a 7 figure monthly search marketing budget, across three brands and 46 campuses. Created growth strategies for each of our online channels, identify new opportunities, and optimize our overall Search Marketing mix, whilst managing to an effective Cost Per Lead.
Manta
Director of Customer Acquisition - SaaS Marketplace
Director of User/Customer Acquisition - responsible for building and managing the strategy, systems, relationships, analysis and day-to-day efforts of driving mobile & web customer acquisition through diverse external channels, and optimizing revenue through segmentation driven acquisition strategies designed to maximize the acquisition of top-performing players.
Ben worked with my company during a pivotal period in the evolution of our digital strategy. His input on our web design, SEO, ILS Spend, branding, and other aspects of our digital marketing transformation was invaluable. I would recommend Ben for any senior role where his deep experience and creative mind can be a resource.
Pat - COO
Apsen Square
Ben posses the rare duel talent of strategic and technical skill, blended with brilliant communication. He's a good person, easy to work with, and always driving forward.
Jeff - CEO
OuterBox
Ben is easily one of the most well rounded people I've ever met. He has the rare combination of being incredibly brilliant with the charisma and leadership to match. I'll never forget Ben's answer when I asked him, "How did you launch into Marketing after college?" I highly recommend Ben to any organization seeking an analytical marketer with expertise in mobile app marketing, digital marketing and inspiring people. I have no doubt that Ben will continue to lead an incredibly successful career and hope our professional paths cross again.
Mason - Director
CircleBack
Ben has been instrumental as an advisor to Rentgrata, helping us refine our growth strategies, providing invaluable product feedback, and surfacing which KPIs are top of mind within the real estate industry, which has driven our success in the early stages of our company.
Ben - Founder
RentGrata
We enjoyed partnering with Ben us to advance Sunday Health's PPC and SEO strategies. He is a curious and opportunistic digital marketer who brings a thoughtful approach while being mindful of budgets.
Yartitza Gunter -
(Chief of Staff, Sunday Health)
Ben is easily one of the most well rounded people I've ever met. He has the rare combination of being incredibly brilliant with the charisma and leadership to match. I'll never forget Ben's answer when I asked him, "How did you launch into Marketing after college?"I highly recommend Ben to any organization seeking an analytical marketer with expertise in mobile app marketing, digital marketing and inspiring people. I have no doubt that Ben will continue to lead an incredibly successful career and hope our professional paths cross again.
