Bozzuto
Examples of work while Vice President of Digital Strategy and MarTech at the #1 3rd party Class A commercial property management company Bozzuto.
Built the Digital & Customer Analytics Strategy
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Create a full-funnel approach to customer acquisition, based on user behavioral data points and automate campaigns based on where the prospect, resident and partners are in their lifecycle with Bozzuto across community and brand sites
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Trained my team (12) to be certified in Google analytics to empower them to answer internal and external questions.
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Lead discussion at Yardi analytics conference on the use of multi-touch attribution.
Launched New Corporate Website
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Vetted, Hired, and held responsible for overall strategy and outcome
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No drop in priority keyword rankings
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150% YoY growth in organic
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35% increase in traffic to tour conversions (rev impact talk to me for that)
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Outpaced our 640k leads to meet leasing conversion rate
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Lowered Cost per lease by 20%
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Best real estate website in multifamily
Built MarTech Stack
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Funnel
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Looker
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YEXT
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Reputation.com
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Hy.ly
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Rentgrata
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PERQ
Understanding your Potential Customer
Constructed a digital journey map, which is critical to understanding how visitors are arriving at your product, how they interact within your owned and 3rd party supporting channels, and ultimately through to nurturing. The goal is to figure out if a common journey path, yields a higher conversion rate.
Prospect Communication Strategy
Constructed a process to maximize our communication strategy, in order to lower our CAC and increase our conversion rate from lead to resident.
