Oasis Marinas
A few examples of how I spent my time as VP to CMO of 46 individual marinas , clients, and corporate site. Managing a double-digit million-dollar portfolio ARR.
Defined Brand Platform through Local Agency
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Defind, researched and selected agency
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Worked hand-in-hand with agency to craft the brand story and platform
Portfolio wide (parent and child) Customer Analytics via LOOKER
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Defined and built channels and customer analytics for corporate and client level
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Daily maintenance of 46 local marinas and our corporate level performance marketing from aquisiiton, nurturing and retention. (SEO, PPC, Display, Video, Trades, In-App, Affiliate)
Team Building and Nurturing
built and managed in-house team
webdev
performance marketing
OOH (events and trades) marketer
Review Response Automation
Managing 46 + corporate reveiws process has to be automated and streamlined, and then sorted into our Looker report to understand sentiment, areas of opportunities.
Driving Net Promoter Score (NPS)
Through our processes in reviews, client results, internal team performance and customer expectations, our NPS is our leading indicator from a brand metric.
